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Contact:
MaureenBridget Gonzalez,
Director, Public Relations
Tel. 407-345-4521, Fax. 407-363-1505
Maureen.gonzalez@peabodyorlando.com
www.peabodyorlando.com
SuperTour CONTACT:
Raoul Vega, Director, Business Development
Tel. 954-527-9266
www.supertour.com/corporate
PEABODY HOTELS AND SuperTour LAUNCH “THE PEABODY EXPERIENCE”
ORLANDO, FL. – AUGUST 2, 2007 – The Peabody Orlando,
www.peabodyorlando.com, a
Mobil Travel Guide Four Star, AAA Four Diamond hotel, has just unveiled The Peabody Experience built
by SuperTour, www.supertour.com ,
the premier provider of immersive, online property tours.
Similar SuperTour programs are in the works for The Peabody Memphis and The Peabody Little Rock
and will go live shortly.
Utilizing SuperTour's patented HyperMedia Content Platform, guests from coast-to-coast and
around the world can now remotely explore the world-class hotels' elegant marble halls,
luxurious guestrooms, state-of-the-art function space, award-winning restaurants, Peabody
athletic clubs, swimming pools, tennis courts and more. The hotel world's unique residents,
the world-famous Peabody Ducks, now can be viewed performing their march on the red carpet to
their Royal Duck Fountains as their signature tune, John Philip Sousa's King Cotton March,
plays.
“The three Peabody properties are among the nation's most celebrated hotels and through The
Peabody Experience and SuperTour, we can now bring the hotels' magnificent interiors and
exteriors, facilities and features to life. Visitors will enjoy independent control as they
explore a comprehensive, on-line replica of our hotels,” said Barbara Bowden, the hotel's
assistant general manager. “By partnering with SuperTour to provide The Peabody Experience,
we greatly improve our relationships with guests, and target untapped travel markets.”
Unlike typical hotel virtual tours that provide snapshot-style points of view of specific
on-site locations, The Peabody Experience provides visitors a bird's eye view and a
continuous “walk” from point-to-point as though they were actually on property and experiencing
the visit in person. This enables prospective guests to truly see, and then book their future
Peabody accommodations, confident in the superior quality of the hotel. Meeting planners for
corporations and professional associations use SuperTour as a vital decision-making tool, as
can investors, leisure travelers, and travel agents.
“We are excited to create Peabody Hotels' first, online visual experience,” said Jim
Schoonmaker, SuperTour's president and Ceo. “Providing user-driven ‘walk through'
experiences in lieu of traditional text and photographs will put the three Peabody properties
at the forefront of the hospitality industry's on-line capabilities. SuperTour's unique content
and turnkey services offer clients a distinguishing, competitive advantage while providing their
online visitors a dynamic and interactive experience.”
The Peabody Orlando, The Peabody Memphis and The Peabody Little Rock are properties of Peabody
Hotels within the portfolio of Peabody Hotel Group, Memphis, Tennessee.
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